Organizational change is the biggest source of frustration for employees at every level. It can prevent organizations from attaining their potential or even lead them to failing completely. Thousands of books have been written on the topic. How to manage change is taught in business schools all over the world, and organizations spend huge sums of money in the process.
But are we getting better at it?
In a career spanning over four decades in manufacturing, change for me was never ending. Multinationals are marvelously constructed organizations where pressure for results is relentless. If you are expanding, the bar goes up. If you are reducing, you align your resources to match that and trim costs. In either situation, change must be managed.
For the last twenty-five years, I’ve implemented a formula that has turned poor-performing factories around, creating Benchmark sites that the wider organization tries to emulate. Almost my entire working life has been in manufacturing, and this paper is based on my own experiences of failure and success. Over many years and evolutions, I created a formula that provides outstanding results, even in situations when others said it was impossible. I have learned much in my career, but one thing is clear:
Leaders that confront difficult issues and challenge the status quo are more likely to be successful.
The following describes what I do when I go to a site, how I engage with the workforce, how I deal with problematic employees that push back against change, and the tools and techniques that have consistently provided spectacular results.
The Threat is Real – Communicate That!
Competition is fierce in manufacturing. Multinationals fight to hold what they have and try everything at their disposal to attract new investment. This message must be imparted and repeated to the workforce regularly.
Sometimes the threat is very direct, like when I was sent to a US factory to prepare it for closure, or in Ireland, when Gillette was acquired by Proctor and Gamble, and they planned to close our plant. In such circumstances, communicating the threat is easy, because it is clear. (Twenty years later both still thrive)
In other circumstances, the threat is more indirect. I have seen factories enjoy good years, get complacent, and lose their business to other more competitive sites.
Do not be one of those sites. Complacency is the death of factories.
Communicate the Vision
When instituting change, I lay out the challenges and threats to the workers, but also the opportunities. A clear vision is created, with a tagline such as: “We will be among the best in the world in our industry.”
I then tell them that I have a toolkit, which I can apply with their support and input. I ask them four key questions:
- What is working?
- What is not working?
- What should we retain and do more of?
- What do we need to do to become a great plant?
By Liam Cassidy | 2023-04-28

